Norma Kamali Resort 2024

By Laird Borrelli-Persson

Norma Kamali has always cast a wide net when it comes to fashion; she was an early adapter on the crossover of sports into ready-to-wear and a wellness pioneer as well. It’s never just about the clothes for her.

This season Kamali was thinking about the why of things. “We talk a lot about excess product, we talk about a lot of the things we [as an industry] are doing wrong. I think we will do more things right if we understand what our purpose is. What are we supposed to be doing? What’s the job here?… We forget the purpose is to make fashion fun and memorable, make it important for people,” she said in her showroom. “If we create collections that aren’t just for each other in the industry but to really change how people feel, I think the industry will have a better time figuring out what to do with all the products.”

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